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How Raj Wafers digitized its FMCG supply chain, enabling 500+ retail distributors to place direct orders, optimizing van-sales delivery routes, and accelerating daily order fulfillment by 60%.
Evidence in context
Faster Order-to-Delivery Lead Time
Active B2B Retail Distributors Onboarded
Real-Time Warehouse Stock & Trip Transparency
Evidence context
The situation
Raj Wafers is a premier regional manufacturer of potato chips, wafers, and traditional namkeen snacks. As retail demand scaled across multiple districts, managing orders through phone calls, paper invoices, and manual route assignments caused inventory delays, stock out-of-sync errors, and delivery bottlenecks for field sales teams.
The challenge
Field sales representatives took orders without knowing exact warehouse stock levels, resulting in partial shipments and customer dissatisfaction. Additionally, delivery vans operated on unoptimized delivery routes, increasing transit times and fuel costs while delaying morning store drop-offs.
Our approach
We conducted a deep-dive workflow audit of Raj Wafers' production, warehouse, and van-sales dispatch operations. We architected a decoupled system: a high-performance Vue.js Customer Panel for 24/7 retailer ordering, an intuitive Admin Panel for warehouse dispatches, and a GraphQL/Laravel API backend for real-time order processing.
The solution
The new platform enables retail distributors to self-order from digital catalogs with customized credit limits. Warehouse managers can approve orders in one click and group dispatches into pre-ordered delivery trips. Delivery drivers receive optimized route sequences with instant delivery receipt generation on field trips.
A responsive Vue.js web portal allowing retail distributors to browse product catalogs, check live stock, view custom pricing, and submit bulk orders 24/7.
An intuitive administrative panel to approve orders, set credit limits, track stock inward inventory, and manage customer accounts in real-time.
An automated dispatch engine that bundles customer orders into optimized van-sales routes, generating vehicle loading lists and digital trip receipts.
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The outcome
With the new platform, Raj Wafers eliminated order processing errors, reduced delivery vehicle fuel expenditure, and boosted distributor satisfaction. The scalable cloud architecture easily accommodates seasonal order surges during festive periods while giving leadership real-time analytics to drive business growth.
The Raj Wafers distribution platform completely transformed our daily sales operations. Our sales teams on delivery routes save hours every day, and our retail customers love being able to place orders directly online without waiting for manual confirmation.
Client
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